Generac’s Sussex Expansion: Powering Up Wisconsin with 100+ New Jobs in 2026
The Future is Bright for Wisconsin Manufacturing
Wisconsin’s manufacturing sector is set to receive a significant boost with Generac’s planned expansion in Sussex. The company’s investment in a new manufacturing center, slated to open in the fourth quarter of 2026, is projected to bring over 100 new jobs to the area. This move not only strengthens Generac’s position as a leader in power technology but also promises to invigorate the local economy and offer new opportunities for skilled workers.
Generac’s Investment in Sussex: A Closer Look
Generac Holdings Inc., a global designer, manufacturer, and provider of energy technology solutions, announced on January 5, 2026, the acquisition of a new facility in Sussex, Wisconsin. This strategic move will enable the company to significantly expand its manufacturing footprint for Commercial & Industrial (C&I) products, which have demonstrated strong year-over-year growth.
The Sussex facility, combined with Generac’s existing state-of-the-art plant in Beaver Dam, WI, and expanded operations in Oshkosh, WI, underscores the company’s commitment to scaling capacity for C&I products. This expansion is a direct response to the growing demand for backup power solutions, ensuring that Generac can continue to meet the needs of its diverse customer base.
Driving Forces Behind the Expansion
Several factors have contributed to Generac’s decision to expand its operations in Sussex.
- Data Center Boom: The exponential growth of data centers is a primary driver. According to McKinsey, global demand for data center capacity is projected to more than triple by 2030. This surge in demand necessitates reliable and scalable power solutions, positioning Generac as a key player in the industry.
- Increased Demand for Backup Power: Beyond data centers, industries such as healthcare, hospitality, wastewater treatment, and heavy industrial plants require large-megawatt generators to ensure uninterrupted operations. The Sussex facility will enable Generac to better serve these critical sectors.
- Strategic Growth: Generac’s leadership views the expansion as a “generational opportunity” to potentially double its sales of C&I products within the next three to five years. This proactive approach aligns with the company’s vision of sustained growth and market leadership.
Economic and Community Impact
The opening of the Sussex manufacturing center is expected to have a significant positive impact on the local community and economy.
- Job Creation: The facility will create over 100 new manufacturing positions, providing valuable employment opportunities for residents of Sussex and surrounding areas.
- Economic Growth: Generac’s investment will stimulate economic activity in the region, benefiting local businesses and supporting community development initiatives.
- Community Engagement: Generac’s commitment to local development reflects its role as a responsible corporate citizen, fostering a strong relationship with the Sussex community.
Generac’s Position in the Market
Generac has a long-standing reputation as a trusted brand in the power solutions industry, with over 65 years of experience. The company’s expansion into the data center market, driven by the addition of large-megawatt generators to its product portfolio, has resulted in significant customer interest and a doubling of its order backlog.
Addressing Potential Concerns
While the expansion is generally viewed positively, it’s important to consider potential concerns and address them proactively.
- Environmental Impact: As manufacturing operations expand, it’s crucial to ensure that environmental regulations are strictly adhered to. Generac should prioritize sustainable practices and invest in technologies that minimize its environmental footprint.
- Workplace Safety: With the addition of new employees, maintaining a safe and healthy work environment is paramount. Generac should implement comprehensive safety protocols and provide ongoing training to all employees.
- Community Integration: Open communication and collaboration with the Sussex community are essential to ensure a smooth integration of the new facility. Generac should actively engage with residents and address any concerns they may have.
The Road Ahead
Generac’s Sussex expansion represents a significant investment in the future of power technology and Wisconsin’s manufacturing sector. By capitalizing on the growing demand for backup power solutions and creating valuable employment opportunities, Generac is poised to strengthen its market position and contribute to the economic vitality of the region.
As Generac moves forward with its expansion plans, it’s crucial to prioritize sustainability, workplace safety, and community engagement. By addressing potential concerns proactively and maintaining a commitment to responsible corporate citizenship, Generac can ensure that its Sussex facility becomes a valuable asset for the company and the community for years to come.